One of the challenges of editing a quarterly women's magazine is that with that project, I'm never working in season. I'm always thinking of what readers will see on the date the magazine appears which is three months out.
I've asked a cover subject to dress for late fall on a hot August day -- and could she please get out her autumn decorations for props? However if I'm working on the winter issue in the fall, the last thing I want in the background of photos are pumpkins.
So eyebrows might have raised Friday when a column appeared in the New Castle Courier-Times, publisher of her magazine for women, announcing our new holiday recipe contest. I wonder if there were groans such as when you walk into a department store this time of year and find Christmas trees lit up.
We did a survey among her magazine for women readers and the most common response was that they wanted more recipes. Our readership has always been recipe-oriented. For decades we hosted a successful annual recipe contest in March but after the magazine was created, that took the time that previously went into the recipe contest so we discontinued it.
That contest was rather elaborate in that we had six categories, a preliminary as well as final round, brought in a celebrity judge, and had a resulting publication devoted to recipes.
This new her Holiday Recipe Contest is a simplified competition. In fact, it's all new. We'll have 20 finalists, one top winner who will get $100 the evening of the finals and the cover spot in the fall issue, a tasting party for finalists, an assortment of door prizes, and a nice stash of local recipes for our magazine readers inside their Nov. 5 issue -- just in time for holiday fun.
I'm reprinting Friday's article here with the rules and regs. Since my blogging audience both overlaps and is expanded from the newspaper one, please keep something in mind. Only enter if you are able to prepare and bring your prepared recipe to the tasting party finals. And remember than the paper entry does not assure you are in the finals. I will notify you if you are.
While the top 20 recipes will be selected based on the submitted written recipes only, no one can win a thing if the actual food is not brought in to the finals. And above all, have some fun with this! I have no idea if it will be an annual thing. Maybe. Guess it depends on how this one goes.
OK! Here we go, from Friday's issue.
It’s not time to buy your Thanksgiving turkey, nor cook a batch of Christmas fudge.
But it’s always time to be thinking ahead to the holiday season.
Her magazine for women will devote the fall cover story and multiple pages to a new contest, and event, sponsored by the magazine and The Courier-Times. Let me introduce to you to her Holiday Recipe Contest. Today begins the entry period for the competition which extends through noon, Monday, Sept. 11.
Detailed instructions follow. The short version is that each reader is invited to submit a written recipe to the contest before the deadline. Of the recipes submitted, 20 readers will be invited to bring their prepared recipe in the form of edible food to the judging which will begin promptly at 6:30 p.m. Wednesday, Oct. 4 at The Courier-Times, 201 S. 14th St. Contestants should be there no later than 6 p.m. for preliminary photos and registration.
The finalists will be seated and watch as a team of three judges comment on the food and a single overall winner is named. The top dish and the person submitting it will be featured on the cover of the fall issue. During the evening, a variety of photos will be taken. Finalists will have the opportunity to taste each other’s foods and door prizes will be awarded before the top winner is named. The top winner will take home $100.
As many recipes as space allows will be printed in the fall magazine, which comes out Sunday, Nov. 12.
Specific rules follow. Direct any questions to her magazine editor Donna Cronk at 765-575-4657 or email email@example.com.
1. One recipe per person may be entered. By submitting the recipe, the person submitting it affirms to the best of his or her knowledge he or she has permission to submit the recipe and is not in knowing violation of a copyright. The recipe must not be knowingly copied from a cookbook, internet or social media site, but instead be either created by the person submitting it or handed down in the family with the original source unknown.
2. The recipe should be something served by the submitter during the Thanksgiving or Christmas holiday season. It may be sweet or savory. It could be a favorite breakfast casserole, pie, cake, cookie, or any other dish that is a family favorite.
3. Only submit a recipe if at the time of submission you are available if contacted to prepare the dish and bring it to the Oct. 4 judging. The complete written recipe, with ingredients, amounts and instructions must be provided as the preliminary contest entry to be considered for the final judging competition.
4. Current Courier-Times employees, columnists and stringers, and those living in their households, are not permitted to enter.
5. In submitting the full written recipe, send it via one of the following: email (preferred), U.S. mail or drop it off at the newspaper office. Email to: firstname.lastname@example.org; mail to The Courier-Times, Donna Cronk, 201 S. 14th St., New Castle, IN 47362; or drop off at the S. 14th St. address. Include your name, full address, email and daytime phone number.
Notification from her magazine and Cronk will go out to the 20 chosen contestants on Tuesday, Sept. 12. Those selected will have until noon, Monday, Sept. 18 to respond if they plan to participate in the judging and tasting party. If they do not, alternates will be named.